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Free, Not Easy, Airline Travel 
When frequent-flier programs, the carrot dangling from the airlines’ stick, mark their 25th anniversary this month, they’ll have much to celebrate. The programs that promise free trips if you promise your loyalty are one of the most successful marketing campaigns in history and have become, surprisingly, a huge source of revenue for the airlines.

Yellow Pages agrees to stop marketing with ‘live checks’ 
NASHVILLE, Tenn. Yellow Pages Incorporated has agreed to quit marketing its business listings through the use of so-called “live checks.”

XM’s loss widens; feds probe its marketing actions 
XM Satellite Radio Holdings Inc. reported a wider first-quarter loss Thursday and disclosed that federal regulators were probing its marketing practices. Its shares fell 5.5 percent in Thursday trading.

Updating Intel’s image 
Intel executives know they need something — a marketing idea, a message — to remake the middle-aged company’s image as a hip, cutting-edge supplier of brains for the world’s electronics.

Liveblogging LOHAS - Marketing 
Am livelogging the LOHAS conference in Santa Monica over the next couple of days. (I’ll be doing the full writeups over at the Blue Marble blog.) First session was “LOHAS Marketing.”

Walking trail funding sets a high pace 
NATCHEZ Construction of walking and biking trails in downtown Natchez may not begin until 2007, but financing, design and marketing already have taken giant leaps, project chairman David Gardner said Wednesday.

EU to Probe Microsoft Challenge 
European Union judges have another chance to probe Microsoft’s challenge to a landmark decision that the software giant illegally muscled out rivals.

Alternative Technology Adds IGEL Technology to its GSA Schedule 
ENGLEWOOD, Colo.—-April 26, 2006–Alternative Technology, the leading specialty distributor of thin-client/server-based computing, edge infrastructure, and Government-approved security solutions, today announced the addition of IGEL Technology, Inc. to its GSA Schedule.

Rodedawg International Industries Inc. Chairman and CEO Luis E. Pallais Issues Open Letter to Shareholders 
Rodedawg International Industries Inc.’s Chairman and CEO Luis E. Pallais today issued the following open letter to shareholders and interested members of the investment community to update all parties on the Company’s recent operations.

Business Briefcase 
The La Crosse law firm of Johns, Flaherty & Collins has formed a new practice group to help clients work more effectively with government agencies.

EU and Microsoft agree: EU remedy is a dud 
In the antitrust dispute between Microsoft and the European Commission, they have agreed on at least one thing: The commission’s remedy for restoring competition in the market for software that plays music and videos has failed.

Students get practical experience in marketing 
Students from William Tennent High School headed to the board room Thursday for a marketing lesson taught by one of the region’s biggest entertainment corporations.

China 3C Group Signs Sales Agent Agreement for VK Telecom Cell Phones 
China 3C Group (OTC Bulletin Board: CHCG.OB), the parent company of two established electronic product distributors in Eastern China today announced that the Company has signed a sales agent agreement with a leading Korean cell phone manufacturer, VK Telecom (China) Company Limited. The agreement is for one year beginning on April 21, 2006.

Public relations vs. advertising: PR wins 
Jerry Osteryoung Small Business “All I know is what I read in the paper.”

IEC Reports Sales Up, But Net Loss 
Newark’s IEC Electronics reported higher sales, but a net loss for its fiscal second quarter. Sales increased 50 percent over the second quarter of 2005 and 19 percent year-to-date.

Inexpensive Advertising 
Traditional forms of advertising dont work for a lot of businesses: television, radio, print ads, billboards unless you have a marketing department with a six- figure budget (or more likely, a seven figure budget!) you can forget about these methods of sharing your message.