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Health Benefits Direct Corporation Announces Launch of New Web Portal 
Health Benefits Direct Corporation, a leading innovator in the direct marketing and distribution of a wide range of health and life insurance products to individuals, today announced the recent launch of its newly designed and upgraded web portal at www.healthbenefitsdirect.com or www.hbdc.com. The site includes expanded carrier information and improved navigation for consumers, along with a new

Search Engine Forums Spotlight 
Links to the week’s topics from search engine forums across the web: Hack Your Competition Out of Organic Search - MSN And Yahoo Join Google With Sitemaps - How Local Search And SEM Relates - What to Look for When Purchasing Links? - What Tools Does An SEO Guru Use? and more.

Design, SEO, and Usability Laws? 
You read and hear it all the time. Somebody tells you to do something a certain way because it’s the only correct way. So, you do it, only to learn later that your original way was fine or an even better approach. You may grow tired of being lectured too. You may not know whom to trust. I thought Aaron Wall’s SEO Book blog post called Bad Advice That Sounds Good was thought provoking.

Search Engine Forums Spotlight 
Links to the week’s topics from search engine forums across the web: Press Release Services For Links Or Publicity - How To Optimize For Large Retail Sites - MSN Dumb Decision on Unrelevant Links - Important SEO Tips from Pubcon - Yahoo! Cuts Deal With Newspaper Groups, and more.

Google Helps African American Businesses 
Dante Lee, a multicultural marketing expert, elaborates on how the web’s #1 company can help Black entrepreneurs. (PRWeb Nov 27, 2006) Post Comment:Trackback URL: http://www.prweb.com/zingpr.php/UGlnZy1NYWduLUZhbHUtSGFsZi1NYWduLVplcm8=

Infuse Creative Search Marketing Firm Nominated for ‘Excellence in Business’ Award by Los Angeles Business Journal 
Search Engine Markeing company Infuse Creative, LLC joins Mattel, Countrywide, Panda Restaurant Group and others as Los Angeles Business Jornal ‘Excellence in Business’ award nominee. (PRWeb Nov 27, 2006) Post Comment:Trackback URL: http://www.prweb.com/chachingpr.php/U2luZy1NYWduLUhvcnItSGFsZi1NYWduLVplcm8=

Marketing, Advertising, Business, PR, Media

Using Promotional Domains to Avoid Problems and Increase Sales
Domain informer, IL - Nov 21, 2006… The very thought that someone is earning a commission from their purchase upsets some people who understand affiliate marketing. …

ACT! by Sage Integrated With Swiftpage Add-On Solution Helps …
CRM Today - Nov 3, 2006Sage Software has announced that ROI Rocket, a performance-based Internet affiliate marketing network, has integrated the ACT! by …

Forge sells Trafficonomy gaming business in management buyout
Bizcommunity.com, South Africa - Nov 23, 2006… of the buyout Jonathan Miller, CEO Forge Corporation Limited commented: “Forge is a global leader in the field of performance & affiliate marketing and our …

NAI Strategic Forum Speakers to Provide Information for Managing …
Market Wire (press release) - Nov 21, 2006… Advertising Initiative (NAI) is encouraging affiliate marketers and brand managers to attend the “Building Trust in Affiliate Marketing” strategic forum on …

Pepperjam President & CEO Offers a Voice for Affiliates on Search …
Promotion World (press release), CA - Nov 16, 2006… B. Jones, President & CEO of Pepperjam commented, “The issue of search arbitrage is at the forefront of the search-engine and affiliate marketing industry due …

Affiliate Marketing and Loyaltyware - Four Years Later
AffiliateTip.com, NJ - Nov 6, 2006… organized the “Performance Marketing Summit” to bring together affiliates, merchants and networks to discuss the role of loyaltyware in affiliate marketing. …

Marketing, Advertising, Business, PR, Media

Leading Email Marketing Solution Provider Wins Distinguished Awards 
Listrak, a leading email marketing solution provider, wins distinguished accolades and recognitions in 2006 from the Greater Philadelphia Chamber of Commerce and the Central Penn Business Journal. (PRWeb Nov 7, 2006) Trackback URL: http://www.prweb.com/chachingpr.php/SGFsZi1TdW1tLU1hZ24tUGlnZy1NYWduLVplcm8=

Nokia E62 Smartphone: Ideal PDA-Plus-Cell Replacement 
Tired of lugging around both an out-of-date cell phone and a wireless-impaired PDA? Haven’t found a smartphone that is classy enough to do both jobs? Check out the Nokia E62, which is available exclusively in the U.S. from Cingular Wireless. The Nokia E62’s e-mail, Web-surfing and document-reading features are definitely best of breed, and its phone connections are loud and clear.

Judge Rules Web Sites Not Liable for Posts by Others 
Web sites that publish inflammatory information written by other parties cannot be sued for libel, the California Supreme Court ruled Monday. The ruling in favor of free online expression was a victory for a San Diego woman who was sued by two doctors for posting an allegedly libelous e-mail on two Web sites.

Email Marketing: Make It Personal! 
Fruit trees provide a useful email marketing analogy. Like fruit trees, different types of customers need to be cultivated in different ways if they are to bear fruit. The problem is that when it comes to email marketing, most companies treat all their customers the same…providing the same nutrients to all of their fruit trees instead of taking time to understand that what makes an apple tree

Eric Elkins Joins Metzger Associates 
Metzger Associates, an integrated strategy and communications firm serving innovative growth companies, has added New Media Practice Manager Eric Elkins to its diverse staff of public relations professionals.

IBM Targets SMBs With Identity Management Tools 
Unveiling a scaled-down version of its ID management software, IBM on Monday tapped into what it sees as a growing demand among SMBs for online collaboration and secure transactions with trading partners. IBM Tivoli Federated Identity Manager Business Gateway will allow authorized SMB users to securely access the e-commerce systems of their larger partners.

Marketing, Advertising, Business, PR, Media