Using display ads in support of b-to-b direct marketing
At Saleforce.com’s Dreamforce expo, held in San Francisco in September, I wanted to chat with marketing automation and direct marketing exhibitors about online display advertising. However, for an expo focused on leading-edge sales and marketing
Chapman Cubine Adams + Hussey Selects DPR Group to Provide Strategic Public Relations
DPR Group will promote CCAH as one of the nation’s leading providers of multi-channel direct marketing for non-profit organizations through enhanced messaging, local and national media relations and thought leadership campaigns. Kim Cubine, president of
McClatchy Q4 beats as fall in ad revenue slows
Improving retail, direct marketing and national advertising trends, and a strong growth in digital advertising helped boost advertising revenue, the company said in a statement. Fourth-quarter ad revenue fell 5.7 percent to $270.9 million, compared with
Logan New Director Of AHA Heart Ball
Prior to the Grizzlies, I worked in direct marketing for Harrah s Tunica and as an account executive at Memphis Business Journal. Family: Engaged to be married this spring. Activities you enjoy outside of work: Working out, shopping
Intelisent Study: Orchestrated Direct Marketing Campaigns Give Marketers an Edge
Marketers who deliver synchronized and personalized messages via e-mail, direct mail and other methods can experience 6x the ROI of less sophisticated direct marketing campaigns. The study showed that marketers who “orchestrate” their campaigns by
Size Matters Why Long Copy Works Better Than Short Copy
Long sales copy doesn’t just work. It works to the tune of better than $1.5 trillion dollars a year according to the Direct Marketing Association! Having said that it s very common to have doubts on this form of copy it is nothing like what you
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