JC Penney Reinvention Is Bold Bet, but Hardly Fail-Safe
February 1st, 2012JC Penney Reinvention Is Bold Bet, but Hardly Fail-Safe
When Ron Johnson broke the news to Steve Jobs that he was leaving Apple to become CEO of JC Penney, his boss’ first question was, “Are you serious?” Mr. Johnson has received the same reaction countless times since that day last year in Mr. Jobs’ living
Five Lessons From Coca Cola s New Content Marketing Strategy
[From Jeff Bullas’s blog] Coca Cola has been part of popular culture for over 100 years and has been called a Vision Brand . Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its
iCrossing Cited as a Strong Performer in Mobile Marketing Strategy and Execution by Independent Research Firm
NEW YORK, Jan. 31, 2012 /PRNewswire/ — iCrossing, a global digital marketing agency, today announced that the agency has been named a “strong performer” in The Forrester Wave : US Digital Agencies Mobile Marketing Strategy and Execution
Latham’s Steel Doors Launches New Online Marketing Strategy
Latham s Steel Doors, based in Stourbridge, UK, have revamped their website and online marketing strategy to better offer an extensive range of steel door products for both commercial and residential applications. Alex Latham, owner of Latham s steel
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